The mobile studio is also a meeting point for the Dutch media industry. It serves as the start and ending point for the guided tours that iMMovator organizes on the IBC. In this tour, media professionals will be guided around the exhibition floor in two hours around the themes Immersive Media, Sport & Live Events, Business in Media and Data4Media.
The MediaMatters radio show will be broadcasted on New Business Radio for the first time from 15:00 to 16:00 on Thursday, September 7 during the Dutch Media Week in Hilversum. That afternoon, the Cross Media Café Coming Soon will take place in the Institute for Sound and Vision.