MediaMatters spoke with Ruud about the launch of the new company of his former business partner John de Mol, Talpa Network. That new company wants to compete with Google and Facebook. Ruud Hendriks is not impressed. It is al 'too little, too late', he says. According to Ruud, there have been plenty of opportunities in the past to prevent the major American online players from playing the dominant role they have now. "There were many chances, but the Dutch media companies let them all pass. When I hear the complaining now of John de Mol and the public broadcasters, I think to myself, you could see it all coming. It was written with giga-letters on the wall."