The news agencies are specifically looking for:
- Automated content production
In times of shrinking resources of media in general and news agencies in particular, journalists will need tools aimed to support their work to be more efficient and productive. This includes workflows such as sourcing and checking, editing for various purposes as well as platforms and (semi)automated generation of content (“half-baked stories”). Also measures to reduce the risk of burnout can be part of this, e.g. when thinking the monitoring of various dashboards.
- Matching of news agencies‘ content with clients systems and their various content format
Solutions for the development of „adaptive content” as media clients need news for various platforms beyond print and desktop. Formats for mobile devices and platform specific formats such as for Instagram, Twitter, Facebook and Snapchat are gaining importance and news agencies need to find ways to produce one and the same content in a most efficient way for all use cases.
- Audio und voice solutions
This will gain importance in general. This could include text to speech, extraction of voice overs from videos (e.g. for direct quotes), content generation for chatbot services, snack sized content for in-car news services and voice assistants and alike.
- Analysis of user data from media, blogs, etc.
New business models based on reader data are interesting in general, especially when thinking about new data markets.
- New business models for content providers in the corporate area
This mainly includes trending (providing “first signals”), which could be interesting for monitoring of ongoing innovation and public relations, such as planning of content marketing and agenda setting.
Media costumers want to get more and better meta data. They need tools to tagging and harmonizing content with focus on geolocation, topics, user value etc.